“ Who’d you rather be, The Beatles or The Rolling Stones…
This Week’s Theme Song: ‘Gimme Sympathy’ by Metric.
The learnings of a young marketer named Marek.
Digital Account Manager @a digital, direct & data-driven agency.
I currently live and work in Melbourne (with cameo appearances in Sweden & Poland)
BIOMy Portfolio
Email Me
Follow Me
Inspiration
PBS Frontline Documentaries
TED Talks
Slideshare Presentations
Quintessentially Digital
Marketing is a dirty word
It's a digital world
The Planning Lab
It's all about interaction
Psyblog
Example: Bringing brand positioning to life - Virgin Active
Often brands create a positioning that is not unique or particularly differentiating. Even more common are brands that rename or redefine themselves for the sake of differentiation.
THOUGHT: The need for Social Media insights
All great campaigns in Social Media are successful because they are able to integrate their Brand, Consumer and Social insights into brilliant executions.
THOUGHT: Digital - Is it a channel or a market?
An interesting blogpost contends that DIGITAL is in fact a market. The piece written by Ben Skelsey, a producer atOgilvy’s DTDigital, seems to hinge on one main point. That given the different consumer behaviour online, it can be categorised as an entirely different market. He believes it can and should inform communications in non-digital channels or ‘markets’.
Lesson 10: How a blog links to sales-driven objectives
Thoughts and ideas developed while in Sydney meeting and sharing ideas with @ianlyons.
Words that drive a motivated employee who has bought into the dream of their agency.
[Flash 9 is required to listen to audio.]
Theme song for this week.
The XX - Basic Space
Lesson 9: Digital Space Engagement
A collection of watchouts and questions to consider when planning brand-customer communication or engagement online; inspired by discussions with Maria & Stephanie.
7 ways to start an argument with a digital marketer
Thoughts on both sides of the argument of various contentious issues industry types have been writing about on their blogs.
